EuroShop 2026: Saro presented itself together with L2G and Groupe SEDA
From February 22 to 26, 2026, it was that time again: EuroShop 2026 in Düsseldorf opened its doors – the leading international trade fair for retail, store design, shopfitting and retail solutions. For us at Saro Gastro-Products, this was the perfect opportunity to present our extended range for supermarkets, convenience stores, petrol stations and bakeries to a specialist audience.
Together with L2G and Groupe SEDA at EuroShop
At EuroShop in Düsseldorf, we were represented as a group of companies together with L2G and Groupe SEDA. In Hall 15, Stand 15C15, we jointly presented our portfolio, which is specifically tailored to small and medium-sized retail spaces. This cooperation enables us to offer our customers tried-and-tested concepts and tailor-made solutions for different store sizes, while at the same time benefiting from our partners’ many years of experience in the retail and convenience market.
Product highlights at EuroShop 2026
Our trade fair presence focused on clever cooling and presentation solutions that are both practical and economically attractive:
- Wall-mounted chiller cabinets and self-service refrigerated counters
- Wall-mounted refrigerated display cases and refrigerated display cases
- Supermarket refrigerators
- Special solutions for fresh fish sales, e.g. fish display counters
Visitors to the stand were able to see for themselves that our appliances work efficiently despite their compact design and present fresh products in an appealing way.
Live demonstrations and practical insights
A special highlight was our live cooking directly at the trade fair stand. Our Export Sales Manager Mick Arentsen, a trained chef, demonstrated the FlashCook high-speed oven in action and used it to prepare snacks and small dishes right in front of the visitors.
The FlashCook combines hot air, microwave and infrared technology. As a result, food is cooked particularly quickly, evenly and reliably. Our guests were able to experience live how modern kitchen technology can be used efficiently even in small sales areas.
Customized solutions for all company sizes
An important focus of our trade fair presence was to offer solutions for all sizes of business. Smaller stores and petrol stations in particular benefit from our compact, economically attractive appliances, which can be easily integrated into existing sales areas.
As Pieter Derksen, Managing Director of Saro, emphasizes: “Our aim is to offer tailor-made solutions for different sizes of business – efficient, high-quality and economically attractive.”
This strategic focus is also reflected in the current Saro catalog: we have put together a separate selection for the convenience sector, making it easier for supermarket and store operators to find the right products for their requirements.
Our summary of EuroShop 2026
EuroShop 2026 was a complete success for us. Not only were we able to present our expanded range, but we also made numerous new contacts, met existing customers and gathered valuable feedback. The live demonstrations by our Export Sales Manager Mick Arentsen in particular were met with great enthusiasm and gave trade visitors a practical impression of how our solutions work in real stores.
We look forward to incorporating the many ideas and impulses from Düsseldorf into our work and continuing to support our customers in the future with innovative, efficient and economically attractive solutions for retailers, supermarkets, convenience stores and petrol stations.